Is Your Law Firm Ready for Growth?

Are you aiming to grow a plaintiff law firm?

Aleigha is an operations leader for plaintiff firms who recently helped grow a firm from 16 people to 60.

Aleigha worked in almost all areas of personal injury firms before moving into an operations leadership role. Aleigha also works with other firms on a fractional basis, giving her exposure to personal injury practices around the country.

In this podcast, Aleigha shares her expertise on marketing, intake, and operations, offering actionable strategies to boost revenue, improve margins, and cultivate a great workplace.

This discussion emphasizes the importance of aligning vision with budget, strategic marketing investment, and optimizing the client intake process for sustained growth and profitability.

Here are a few key discussion points from our conversation:

Strategic Financial Planning: Have a well-defined budget, particularly for marketing. Aleigha advises allocating 20-25% of projected or previous year's revenue to marketing efforts, while closely tracking the ROI in terms of cases acquired, not just revenue.

Optimize Intake: View your intake team as sales team. Hire people with customer service and sales experience who are empathetic. Use performance based incentives in your compensation and be sure to provide thorough training, repeatedly.

HR and Company Mission: Be sure to hire an HR leader once a firm hits around 20 employees. Also recognize how important it is to have a clearly defined company mission that aligns the firm, employees, and clients.

Importance of Digital Case Acquisition: The world consumes more and more digital content every day, be sure to master digital channels and social media for marketing.

This is a great episode for anyone interested in growing a law firm.

Want to trade notes on ideas, strategies, and tactics for growth, book a call with me 👉🏼 here.